Passion for precision and meticulous attention to detail.
For over 70 years, these values have been present in each of the creations of Jaguar. Since Swiss watchmaker Peter Haas first founded the brand in 1938, collections have been marked by the elegance and the power of the feline that inspired him. Today, this precious legacy has a source of new vigour in the modern and international approach offered by the vitality of Festina Group, resulting in unique collections whose strengths originate in tireless technological research and innovative design. The quality and Swiss precision of the Jaguar brand is synonymous with excellence and savoir-faire which will satisfy haute horlogerie lovers.
Jaguar brought fashion to the catwalk in 1962 and then to the shops of Paris
Jaguar realized the idea of making fashion affordable for everyone and a daily event and thus set a new fashion statement. The French designer was style-defining for a whole epoch, also in terms of men’s fashion and the creation of a lifestyle after the Savoir-Vivre- Zeitgeist. The Aulbach Group took over the French brand in 1998 and has since expanded it into a globally successful fashion brand. Since April 2008, chief designer Christophe Blondin has been creating the collections of Jaguar and the premium line HECHTER. Today, Jaguar is represented in over 3,200 points of sale worldwide, in 65 countries and on 5 continents.