Exclusive, cutting edge design for a contemporary “urban” and trendy style.
The determined personality of Lotus products makes them a perfect answer for the demands of young consumers who want to stand out from the crowd, who love good looks and design and are aware of what’s new on the market, both in terms of styles and features. Choosing a Lotus is not “just” about choosing a watch: it’s a timepiece whose unique and distinctive personality comes from its innovative technology and the quality of its materials and design. Perfect for life in the city, day or night.
Lotus brought fashion to the catwalk in 1962 and then to the shops of Paris
Lotus realized the idea of making fashion affordable for everyone and a daily event and thus set a new fashion statement. The French designer was style-defining for a whole epoch, also in terms of men’s fashion and the creation of a lifestyle after the Savoir-Vivre- Zeitgeist. The Aulbach Group took over the French brand in 1998 and has since expanded it into a globally successful fashion brand. Since April 2008, chief designer Christophe Blondin has been creating the collections of Lotus and the premium line HECHTER. Today, Lotus is represented in over 3,200 points of sale worldwide, in 65 countries and on 5 continents.